Template Name
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Definition
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Location in N-PEARS
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Helpful Notes
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project
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Project name
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Project and Activity Results > Project Name
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external_campaign_id
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Unique numeric identifier for each campaign
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channel
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Name of the channel
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Project and Activity Results > Project > Social Marketing Campaigns > Impressions, Reach, & Engagement by Channel (MT12b) > Channel
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impressions
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Total number of impressions
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Project and Activity Results > Project > Social Marketing Campaigns > Impressions, Reach, & Engagement by Channel (MT12b) > Channel > Impressions
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snaped_eligible_reach
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Total number of SNAP-Ed eligible reach
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Project and Activity Results > Project > Social Marketing Campaigns > Impressions, Reach, & Engagement by Channel (MT12b) > Channel > SNAP-Ed Eligible Reach
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reach_source
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Source of reach data
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Project and Activity Results > Project > Social Marketing Campaigns > Impressions, Reach, & Engagement by Channel (MT12b) > Channel > Reach Source
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reach_source_other
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If other source of reach was selected, this is the source specified by the user
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Project and Activity Results > Project > Social Marketing Campaigns > Impressions, Reach, & Engagement by Channel (MT12b) > Channel > Reach Source Other
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engagement_comments
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Total number of comments
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Project and Activity Results > Project > Social Marketing Campaigns > Impressions, Reach, & Engagement by Channel (MT12b) > Channel > Engagement Count by Measure > Comments
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engagement_likes
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Total number of likes
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Project and Activity Results > Project > Social Marketing Campaigns > Impressions, Reach, & Engagement by Channel (MT12b) > Channel > Engagement Count by Measure > Likes
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engagement_clicks
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Total number of clicks
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Project and Activity Results > Project > Social Marketing Campaigns > Impressions, Reach, & Engagement by Channel (MT12b) > Channel > Engagement Count by Measure > Clicks
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engagement_shares
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Total number of shares
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Project and Activity Results > Project > Social Marketing Campaigns > Impressions, Reach, & Engagement by Channel (MT12b) > Channel > Engagement Count by Measure > Shares
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engagement_score
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Total engagement score
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Project and Activity Results > Project > Social Marketing Campaigns > Impressions, Reach, & Engagement by Channel (MT12b) > Channel > Engagement Count by Measure > Engagement Score
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directs_audience_to_website
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1=Yes, 0=No; This channel directs audience to website
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Project and Activity Results > Project > Social Marketing Campaigns > Impressions, Reach, & Engagement by Channel (MT12b) > Channel > Directs Audience to Website
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